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TOSHIBA AWARDED PRESTIGIOUS RED DOT PRODUCT DESIGN AWARD

01 April 2015

Sydney, AUSTRALIA – 1 April 2015 – Toshiba Corporation has been awarded with a Red Dot Award for product design for two of its notebook products, the Toshiba Chromebook 2 and the Portégé® Z20t. The Red Dot Award is one of the world’s largest and most distinguished annual design competitions, it is an international award that recognizes an elite group of innovative companies that develop products with distinguished design qualities unlike any other in the category. The Red Dot is a quality seal for good design and innovations, which constitutes and highlights the quality difference globally. The award was accepted on behalf of the Toshiba Corporation by Toshiba America Information Systems, Inc. which is based in Irvine, California, USA.

“Design has always been a big priority for all of our products, for consumers and business users, and we always strive to deliver the most innovative and sleek yet functional product designs,” said Mark Simons, President and Chief Executive Officer, Toshiba America Information Systems, Inc. “Receiving the Red Dot product design award for not one but two of our products affirms our commitment to continuous improvement and is a testament to the high-quality designs we’re able to create.”

About the Winners
The Toshiba Chromebook 2 encompasses intuitive usability, design innovation and affordability in a sleek and stylish chassis. It was built with a full HD display with IPS technology, delivering enhanced colour reproduction and accuracy, plus wider, more accurate viewing capabilities. The Chromebook 2 was redesigned with sleek curves and a slim profile for even more portability. It was also the first Chromebook to deliver a branded audio experience, with strategically placed front-facing stereo speakers that have been tuned to bring quality and attitude by the audio experts at Skullcandy®, a leading audio headphone provider and lifestyle brand.

The Portégé® Z20t, a versatile premium 2-in-1 detachable notebook, which features a 12.5-inch Full HD IPS detachable display, a sleek thin-and-light design and a reversible keyboard dock that offers users the flexibility to use it in just about any situation, enabling new productivity possibilities.

Powered by an Intel® Core™ M processor and featuring pen technologies by Wacom®, the Portégé Z20t delivers the performance users need plus up to a 17-hour battery life rating1. The tablet weighs just 799 grams and when combined with the keyboard dock, has a total weight of 1.51 kilos2. The keyboard dock features a simple hinge mechanism that allows the tablet to be detached with just one hand. The attachment mechanism is also reversible, enabling a presentation mode for showing content to a group of people.

The 2015 Red Dot Award winners are decided by the Red Dot jury, a panel of designers, respected design professors and specialist journalists from 25 countries. With 4,928 innovative entries from 1,994 participants from 56 countries in 2015 alone, the Red Dot Award: Product Design is now the largest and most recognised product competition in the world. Products are evaluated based on the following criteria: degree of innovation, ergonomics, product periphery, functionality, durability, self-explanatory quality, formal quality, symbolic and emotional content and ecological compatibility.






1 Battery Life Rating. Measured by MobileMark® 2012 for comparison purposes only. Actual battery life may vary. See Battery Life Rating Legal Footnote at www.info.toshiba.com
2 Weight. Weight may vary. See Weight Legal Footnote at www.info.toshiba.com