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Toshiba Appoints New Media Buying Agency

13 December 2012

Sydney, AUSTRALIA – 13th December 2012. Toshiba (Australia) Pty Limited today announced the appointment of Match Media as its new media buying agency.

Following a pitch process, Match Media won the account based on their understanding of the business and their creative ideas for increasing Toshiba’s brand awareness using a variety of media.

“One of the criteria we were looking for in the new agency was the ability to demonstrate an understanding of our market and our business and to present a holistic approach with effective and innovative ideas across all types of media,” Mariana Thomas, National Marketing Manager, Toshiba (Australia) Pty Limited, said.

“The team at Match Media showed an amazing passion and depth and breadth of experience.”

James Simmons, Director of Match Media said: “We are delighted to be working with Toshiba. Over the pitch process we became infected by their passion and the innovation that has driven the Toshiba business. We look forward to bringing those values to life in media”.

“This tops a great year for Match, who along with Mumbrella agency of the year were announced both Independent and Media Agency of the year in the Campaign Asia awards earlier this year.”

Match Media will be responsible for offline and online media.

Ms Thomas added: “I would like to thank Maxus for working with Toshiba over the past five years and we wish them well for the future.”

For further information please contact Fuel Communications: toshiba@fuelcommunications.com.au

For updates on the latest Toshiba news, products and up-coming competitions check out Toshiba ANZ’s new Facebook page: http://facebook.com/toshibaANZ