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Toshiba speeds up storage and data back-up

17 December 2010

The new Toshiba 1TB Canvio™ Plus 3.0 hard disk drive delivers up to ten times the speed of USB 2.0 Drives

Sydney, AUSTRALIA — December 17, 2010 — Driven by consumer demand for faster and higher performing storage devices, Toshiba (Australia) Pty Limited today introduced the Toshiba 1TB Canvio™ 3.0 Plus hard disk drive (HDD) with SuperSpeed USB 3.0 interface.

The new Canvio™ Plus 3.0 HDD enables users to back-up their data up to ten times faster than the speed of USB 2.0 drives and features a host of smart technologies. These include: a simple plug-and-play operation; pre-loaded backup software and the backward compatibility with personal computers and other devices equipped with USB 2.0 ports.

“With the growth of social networking and content sharing, more and more people are storing HD videos, digital images and large digital music collections on their computers,” Phil Daidone, Product Manager, Accessories and Storage, said.

“With the integration of the USB 3.0 interface, the new hard disk drive significantly improves file transfer performance for large media files, and minimises the wait time for back-up and recovery processes,” Mr Daidone continued.

The 1TB Canvio™ Plus 3.0 HDD is capable of storing up to 285,000 digital photos, or 263,000 digital music files, or 820 standard definition digital movies.

The new Canvio™ features a host of easy-to-use technologies including:

- Windows™-based NTI® BackupNow EZ™ software which provides step-by-step and fully customised backup capabilities including the option to back-up specific folders, certain file types and conduct a system back-up
- Complete password protection with 256-bit data encryption to prevent unauthorised access to data
- A drive space alert monitor which sends an onscreen update when storage space is running low
- An internal shock sensor and ramp-loading technology to keep data safe during day-to-day movement and transportation

The pocket-sized, the Canvio™ Plus 3.0 hard disk drive has been stylishly designed with rubberized edges and high gloss black finish with silver graphical accents.

Retailing at AUD$269, the 1TB Canvio™ 3.0 hard disk drive is available from all major retailers.

About Toshiba
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

Media contact:
Fuel Communications
Phone: (02) 9213 2325
Email: toshiba@fuelcommunications.com.au

Selena Adams
Toshiba Australia (ISD)
Phone: (02) 9887 8120
Email: sadams@toshiba-tap.com