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Toshiba launches stylish LED backlit TVs with 3D capability

30 November 2010

Toshiba brings elegance & innovation to the living room

Toshiba launches stylish LED backlit TVs with 3D capability

Sydney, AUSTRALIA — November 30, 2010 – Stand out, elegant slim-line design and multi-media capabilities combine to deliver Toshiba’s most outstanding series of LED backlit TV’s - that also include 3D capability.

Crafted by international award-winning designer Jacob Jenson, the WL700A LED series launched today and includes a choice of a 46” or 55” screens with frameless edge-to-edge glass in Toshiba’s slimmest design.

With DLNA capabilities the WL700A series make the TV the central entertainment hub in the home allowing viewers to easily acquire, view, manage and seamlessly stream digital content such as movies, images and music from their Toshiba notebook or selected smartphones to the TV.

“In addition to browsing content on their notebook and TV, viewers can stream digital material to secondary TVs in the home. They can also watch YouTube through Toshiba’s IPTV YouTube feature, Rob Wilkinson,” General Manager Information Systems Division, Toshiba Australia said.

“Toshiba is delighted to deliver our smartest and slimmest television with features that deliver a high quality viewing experience making it a stylish addition to any home,” he said.

Key image features of the WL700A range are:
- Resolution+ : enables sources with SD content to be up-scaled to polished quality
- Autoview: ensures that TV settings such as sharpness, contrast and brightness are always set automatically adjusting to the available light conditions
- Intelligent 3D: Automatically compensates for the loss for brightness and color perception (both of which are commonly associated with 3D glasses). The 3D resolution capability of the WL700A LED backlit TVs provide viewers with improved sharpness and better detail, delivering a high quality TV viewing experience

Additional features of the 46WL700A and the 55WL700A include:
- 200Hz fully featured LED TV with 3D capabilities
- 4 x HDMI outlets
- 2 x USB ports
- DivX HD, MKV, HD JPG, MP3 and MP4 playback
- Australia and New Zealand high definition TV tuner
- Integrated YouTube client

Pricing and Availability
The 46WL700A and the 55WL700A is available in selected retailers.

- 46WL700A (46” LED TV with 3D capability) : $3,299 (inc GST)
- 55WL700A (55” LED TV with 3D capability): $4,199 (inc GST)
About Toshiba
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at

About Jacob Jensen

Having designed more than 700 products since the late 1940s, Jacob Jensen Design is still one of the most omnipresent studios in day-to-day life. The stereo system by Bang & Olufsen, the Gaggenau oven, the Magretha bowl in the kitchen, the weather station, vacuum cleaner or telephone are just a few examples. Using an original, simple and now classic form language, Jacob Jensen and his son Timothy Jacob Jensen, alongside their employees, have established a tradition that shows people around the world that a quiet beauty still lives in many elements in our day-to-day lives.

Media contact:
Fuel Communications
Phone: +61 02 8217 6500

Selena Adams
Toshiba Australia (ISD)
Phone: (02) 9887 8120